The changing face of news – From live telecast to live stream
Once upon a time, there was a TV set. We used to sit and stare into it and...
September 30,2016 READ MORE
Media
Good Times and Bad Times Ahead in News
This past weekend I attended the second edition of Melt – This is a new age marketing communications...
August 29,2016 READ MORE
How to generate publicity for your business?
The centre of all business is the push to grow. And, in order to grow your business, it’s...
July 06,2016 READ MORE
Our Time Is Now
Public Relations as a profession has come of age in India. Several leading consultancies are celebrating their silver...
May 02,2016 READ MORE
Infographics in PR: SEVEN Tips to Remember
With the rise of digital and social media share in the PR mandate several new tools have come...
April 05,2016 READ MORE
Videos Key to an Effective Communication Strategy
This is the age of visual media – Facebook, YouTube, Twitter, Instagram are all completely focusing on this...
March 30,2016 READ MORE
Top 5 ways to build better media relations
A company’s media image is as good or as bad as its PR team’s relations with journalists. A...
March 16,2016 READ MORE
How to Write an Effective Press Release
There’s a lot that goes into making a journalist care for your press release or close it as soon...
March 06,2016 READ MORE
Social Media Expert Vs PR Professional
While the boundary between social media handling and digital PR mandate has almost diminished and people are jumping...
March 05,2016 READ MORE
What journalists can learn from communications firms
Four and a half years ago, I left journalism to join the communications industry. Recognising early that audiences...
February 25,2016 READ MORE
Top 10 Pioneers of Public Relations
Public relations is said to be the profession of first movers. More often than not, the first movers’...
February 24,2016 READ MORE
Media Relations beyond List
You are as good as your list. That’s a statement that young communicators often face in their early...
February 23,2016 READ MORE