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Features February 7, 2017

Tips for Political PR

With the elections taking centre-stage, all eyes are on the political drama that is being played out. The election plot is being unfolded in Punjab,…

Views February 3, 2017

Are we reporting with intention or for attention?

In a world where media exert is a powerful influence on public perceptions, journalists should voluntarily withdraw publicity that seeks attention without intention. In a…

Views January 4, 2017

2017 – The Year of Reverse Mentoring

The paraphrase – and adapt – Mark Twain, tales of the death of the media have been greatly exaggerated. Beyond North America and Europe, journalism,…

Views September 30, 2016

The changing face of news – From live telecast to live stream

Once upon a time, there was a TV set. We used to sit and stare into it and watch Doordarshan, both known to be synonymous…

Taking PRide August 29, 2016

Good Times and Bad Times Ahead in News

This past weekend I attended the second edition of Melt – This is a new age marketing communications conference. The first edition was held last…

Features July 6, 2016

How to generate publicity for your business?

The centre of all business is the push to grow. And, in order to grow your business, it’s important that your business universe gets to…

Taking PRide May 2, 2016

Our Time Is Now

Public Relations as a profession has come of age in India. Several leading consultancies are celebrating their silver jubilees. Corporate communications directors are getting a…