Brain Storm June 29,2020
How many times the PR professionals have heard from the media that their press release is a little bland? Doesn’t your release lack a bit of substance? The story is not that interesting, and...
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Gone are the days when PR could function with a straight Press Release or announcement and the corporates...
April 25,2019 READ MORE
My question to public relations and communication executives: Do you still use a typewriter? No? Then why do...
November 20,2018 READ MORE
I made my first trip overseas in 1994, supporting press conferences in Tokyo, Seoul, Hong Kong, Taipei and...
June 13,2018 READ MORE
Last month I discussed how the “D” word — as in disruption — will eventually arrive at PR’s...
March 08,2018 READ MORE
For PR veterans it may sound elementary, but for many other professionals it still remains a challenge. Yes,...
November 17,2017 READ MORE
Corporate communications professionals and public relations firms often face this question from their bosses or clients – “why...
September 20,2017 READ MORE
“I do not need to attend workshops on press release writing,” said the vice president of a PR firm when...
July 21,2017 READ MORE
My little ten-year old came up to me and asked me, “Mama, you said, you had written this...
February 17,2017 READ MORE
News – crisp, crackling news is around us every day. A case in point recently, is the announcement...
July 08,2016 READ MORE
The centre of all business is the push to grow. And, in order to grow your business, it’s...
July 06,2016 READ MORE
Creating a buzz or publicity for your brand (corporate or product/service) is of prime importance today. Organisations are...
May 16,2016 READ MORE
There’s a lot that goes into making a journalist care for your press release or close it as soon...
March 06,2016 READ MORE