Perfumes don’t lead to good stories
While I was tasked with handling largely negative Indian media coverage about my promoter, based in Dubai, it...
February 17,2021 READ MORE
Atul Takle
In search of Eldorado…and my first PR experience
My small ad agency at the publishing group was doing well. Everything looked fine. The work was satisfying....
February 10,2021 READ MORE
The relaunch of an icon
In the early morning hours of 26 June, 1975, Ms Indira Gandhi declared an emergency. There were no...
February 03,2021 READ MORE
Success and disaster in the City of Joy
Life was good at ‘my advertising agency’ in the publishing house. Good work was being done, and there...
January 27,2021 READ MORE
About the respect an editor commands
Those were the days. There was no Twitter. And no Donald Trump. There were no TRPs. And no...
January 20,2021 READ MORE
I now pronounce you ‘Jeevan Saathi’
And so, it came to pass…. Though married, I was briefed on a new matrimonial page for the...
January 13,2021 READ MORE
To be or not to be. That is the question
Three years in Pune had been memorable. We now had a son. The challenge was that he developed...
January 06,2021 READ MORE
Of aam barfi, bakarwadi and client relationships
The Pune of 1986 was a haven for me in many ways…different kinds of clients, some very satisfying...
December 23,2020 READ MORE
Business relationships sometimes do not require good business sense!
Life was good! Till the time we took on the mandate for a political party! Leaving behind new...
December 16,2020 READ MORE
MJJ 4610: Expect the unexpected
MJJ 4610. That was the number of the scooter I had bought. After all, the product was great...
December 09,2020 READ MORE
Innovate. And then innovate some more.
The campaign with the tag line ‘Simpler. Safer. Superior’ had seen a rise in demand for the scooter...
December 02,2020 READ MORE
Knock. Knock. Who’s there? An opportunity
After resigning from the ad firm in Mumbai, I was pretty sure that moving to another ad firm...
November 25,2020 READ MORE