Articles by Atul Takle

It was the summer of 2004. Bryan Adams, and his superhit ‘Summer of 69’, was only meant for special occasions. I used to play it…

I really don’t know why John F Kennedy was one of my childhood heroes. I was just 6 when he was assassinated in Dallas. But…

All of those in the PR profession, particularly from the consultancy side, are aware of the pain involved when their client suddenly decides that they…

Many of you would remember Bill Clinton’s statement the time he was facing allegations about his involvement with an ‘intern’. He was subsequently impeached by…

Almost every company we know of have their mission, vision and set of values. Invariably, these manifest themselves as posters in the reception areas of…

Our organisation was about to embark on the most comprehensive business dashboard ever designed. It was a great opportunity for us in internal communications to…

Over 40 countries. More than 100 offices. Close to 70,000 employees and growing every day. Each speaking a different language. This kind of a scenario…

The IT services company I worked for had offices in over 40 countries. There was in this list, one country which was different. China. The…

I start this column with a disclaimer! I am not recommending that interviews should be conducted over a bottle of beer, lest readers get a…

How often do we see large stories in both national and business dailies where the line, ‘The company, when contacted, declined to comment’, features in…