Articles by Shiv Devraaj

The Art and Science of Reputation in PR

58% of Fortune 500 executives believe reputation management should be a core part of every organisation’s marketing and branding strategy.* Companies risk losing 22% of business when potential…


The Changing PR Landscape

The suspension of two talented young cricketers recently due to their off-field demeanour points to two pertinent things: one, professionalism and success are not just…