Nation Craft January 18,2019
As a practitioner and an educator in the field of reputation management, just like most of my colleagues I have upheld the belief that good reputation is always an asset. We understand the value...
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Conveying a brand’s reputation to a target market is a fundamental marketing activity. And, arriving at a unique...
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Public Relations and Marketing are often thought of as two sides of the same coin – they both...
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I was just going through the report – Best Companies to Work For 2012-13 survey by Business Today and PeopleStrong...
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Celebrities live life in the spotlight. We are constantly exposed to problems, scandals, crises that they face, which...
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I know your first reaction might be that this headline does not make any sense… Or does it?...
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I had not imagined when I was sowing the seeds for PRAXIS way back in 2012 that it...
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Crisis communication is about getting facts right, setting the record straight. Crisis comes uninvited! And it happens when...
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In customer directed “Public Relations 3.0”, Chief Reputation Officer (CRO) is a treat to watch, even in the...
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Reputation management is the practice of attempting to shape public perception of a person or organisation by influencing...
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Before delving deep into the subject and listing the tenets of crisis communication, one needs to understand what...
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John Martson writes in his book ‘The Nature of Public Relations’ (1963) “planned, persuasive communication designed to influence...
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“Some are born great, some achieve greatness and some hire public relations officers.” – Daniel J. Boorstin The...
February 25,2016 READ MORE