Prateek Chatterjee, Author at Reputation Today

Views March 5, 2020

Trust in the time of AI

So, how would you know that the reply to your gmail is a customised response suggested by a machine? Would you trust it as much,…

Views June 19, 2018

PR through the lens of the fourth industrial revolution

A few years ago, there was a film by a leading Indian telecom company, which featured the birth of ‘baby extraordinaire’. The baby, within seconds…

Views January 25, 2018

Faster, Higher & Stronger…but any happier?

In pursuit of ‘fitting-in’, are we losing the exact essence of contentment … ? Citius, Altius, Fortius – these inspiring three words have stayed with…

Views June 22, 2017

The Walrus & the Carpenter in the age of fake news

“The time has come,” the Walrus said, “To talk of many things: Of shoes.. and ships.. and sealing-wax.. Of cabbages.. and kings.. And why the…

Articles by Prateek Chatterjee