Celebrating the Silver Rush

A little under 10 years ago when I received a call from the head of human resources at Adfactors PR about an opening they had, little did I know what lay ahead. To begin with, the first interview was with the Managing Director of the company. I’ll admit I was intimidated when I was told who I’d be meeting but the conversation was nothing like I’d expected. We spoke about everything other than work and public relations. During my first week at work, I was introduced to the company’s Chairman, who introduced himself with a simple, “Hi! I’m Rajesh.” I was taken aback, this was nothing like what I’d imagined leaders to be and as a great believer in vibes, I knew I made the right decision to switch over to a career in public relations.

As I sit down to write a silver jubilee tribute to Adfactors, it hit me quite suddenly that beyond the buzz of award-winning campaigns, accolades, and growth, what keeps Adfactors going are simple principles. In keeping with the company’s ethos of knowledge-driven communication, here’s my account of what makes the firm what it is, with some inspiration from best-selling titles. 

  • How to win friends and influence people: One of the things that’s oft-repeated, across levels in Adfactors is that it’s always about relationships – with clients, media, influencers, associates, team members and even your own self. Anyone who joins the fold is treated like family, not just in words but actions too. 
  • Start with why: While growing up we’ve often been told, don’t ask so many questions. Cut to the present, at Adfactors, where being curious is almost a way of life. Team members across levels are always advised to ask, prod and question; more importantly listen and seek answers. The infectious enthusiasm that is displayed right from the senior leadership is testament to this.
  • Turn the ship around: A little over two years ago, a virus brought the world down on its knees. There was a palpable air of tension. The end of the world, it seemed, was just around the corner. One fine day, during a meeting it was jointly decided that we would swim against the tide. Every single pair of hands were on deck during these turbulent times. That’s when we saw the power of manifestation come to life, like it’s famously said that if you want something with all your being then the entire universe comes together to make this happen.
  • Lean In: It would have been impossible to not mention this title if we’re talking about an organisation that respects and empowers women. The focus on women across levels – leadership to trainee – and the zeal with which it’s all encouraged are proof of the fact that gender diversity is not just another label here.
  • Ikigai: This Japanese concept referring to something that gives a person a sense of purpose, a reason for living is possibly best exhibited at an Indian firm. Learning is a way of life and interests beyond work are not just merely applauded, they are celebrated. Team members are urged to find meaning in what they do and give everything a purpose

A number of people have asked me what makes me want to wake up and come to work each day. I don’t have one single answer to this, because the truth is that I don’t have one reason alone. Every day is unique and at the end of it, there’s always something to take back – adding to an increasing treasure trove of experiences.

The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher. This article is part of a SILVER JUBILEE series by Adfactors PR commemorating their 25th year in the business of Public Relations.

Renuka Nadkarni
Senior Account Director at ADFACTORS PR
Journalist-turned-PR professional. Challenges motivate Renuka, she has a penchant for words and ability to push her boundaries.

While content is one of her biggest strengths, she also relies on her thirst for learning and the capacity to constantly adapt and innovate.

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