strategic storytelling Archives

Features April 26, 2019

How effective is storytelling for rural marketing campaigns?

Storytelling is a powerful way to spark life into your brand. A brand’s story and its narrative are as important to the consumers as the…

Views February 17, 2017

The art of Public Relations

My little ten-year old came up to me and asked me, “Mama, you said, you had written this article, but the piece that has appeared…

Features September 6, 2016

The business leader as Storyteller

A story can ignite our imagination. It can motivate, inspire, change our pattern of thinking and, most importantly, spur us to action. A great story…

Engaging Strokes July 14, 2016

Storytelling can help startups get the winning edge

The lure of storytelling came to mind, as I was flipping through art on a rainy afternoon. I stopped at Salvador Dali’s artistic masterpiece The Persistence…

Features May 26, 2016

Strategic Storytelling in PR

In the communications business, we have seen many corporate stories, good and bad, being played out in full dramatic fashion. And very often, it’s the…