How a telecom brand does not respect loyalty
Dear Telecom Service Provider, It’s been a season of letter writing and it’s time I wrote one to...
August 08,2017 READ MORE
Amith Prabhu
Awards are not the be-all and end-all of life
Dear Award Participant, I began my full-time career in Public Relations in the spring of 2004. During that...
July 31,2017 READ MORE
The Media Rumble begins
On Friday morning, I made my way to the Bikaner House Delhi to attend an event whose time...
July 24,2017 READ MORE
Scoring high – one day at a time…
The constant question I get asked by senior communicators is the one about talent. But I’m convinced now...
July 17,2017 READ MORE
Club Reputation Today – a lot in store…
This week a long-cherished idea of getting a learning and development-focused quasi association for senior communicators and their...
July 10,2017 READ MORE
The sanctity of Fulcrums
Finally, the second edition of Fulcrums have witnessed numerous submissions and are waiting to be screened by the...
July 03,2017 READ MORE
Getting closer to the Cannes Lions
I have been writing annually about the elusive Cannes Lions since I began my weekly columns in June 2013,...
June 26,2017 READ MORE
PR firms in India – a mid-year round-up
There are two lists one refers to in order to get an idea of the notable Public Relation...
June 19,2017 READ MORE
A letter to investigative journalist Rahul Kanwal
Hi Rahul, We have never met as there has never been a reason for us to do so....
June 12,2017 READ MORE
Will the chaos between what journalists think of PR people and vice versa ever end?
Who is a journalist? Once upon a time an individual who worked for a newspaper or news magazine...
June 05,2017 READ MORE
Some journeys are special and they go further…
As I begin the fifth year of writing this weekly column (yes, I have written over 200 columns...
May 29,2017 READ MORE
At 25 years, Genesis BM is the oldest among the leading firms in India
Among India’s top four firms Genesis Burson Marsteller (GBM) has the unique distinction of being the only one...
May 22,2017 READ MORE