Articles by Jyotsna Nanda Dash

In an era marked by increasing environmental concerns and resource scarcity, the concept of a circular economy is gaining significant traction. This economic model aims…

In today’s dynamic work environment, psychological safety is crucial for high-performing teams. It represents the shared belief that team members can express their ideas and…

Organisational culture, often described as the personality of a company, plays a pivotal role in shaping its success. It encompasses the shared values, beliefs, attitudes,…

Poonam Pandey’s recent “Dead to Alive” campaign to raise awareness about cervical cancer sparked outrage in the entertainment industry. This highlights a major challenge in…

In an era dominated by information overload, capturing and retaining audience attention is a formidable challenge.  While facts and figures can inform, it’s often stories…

The year 2023 wasn’t just a turning point for global corporate messaging; it sent shockwaves through Indian businesses as well. Gone are the days of…

In today’s evolving landscape of communications and public relations, influencer marketing has emerged as a transformative force. What began as a niche tactic has swiftly…

The public relations (PR) business stands on the brink of a profound transformation, influenced by rapid technological advancements, an evolving media landscape, and shifting public…

The closure of Koo, a social media platform launched in 2020 with aspirations of being an Indian alternative to Twitter, has sent shockwaves through the…

Today everyone is using social media to boost business sales and those not in the race are missing a golden opportunity. Imagine trying to bake…