Articles by Jyotsna Nanda Dash

Public Relations is shedding its one-sided reputation. Static press releases are giving way to a more dynamic approach, where audiences aren’t just informed, they’re actively…

In today’s hyper-connected world, the line between domestic and international communication has blurred. Geopolitics, once a seemingly esoteric field, has become an essential skill for…

The information age has ushered in a content deluge. Every company vies for a sliver of attention in a digital sea overflowing with press releases,…

The digital age has transformed crisis communication into a global phenomenon. Information travels at lightning speed, crossing borders and igniting public outrage across continents. Businesses…

Influencer marketing has become a juggernaut in the marketing landscape and a lot has already been in the media in the recent past. With its…

Remember that childhood game of telephone? A whispered message morphs into something nonsensical by the end of the line. That’s the danger of a one-size-fits-all…

The Indian PR landscape is undergoing a metamorphosis. Gone are the days of press releases and one-way communication. Today’s PR professional is a multifaceted storyteller,…