Articles by Matuli Madhusmita Swain

It is nearly five months since the world woke up to this new frenemy named COVID19. It has grounded our game, stalled our plans and…

The world second most populous country slowly started its first phase of ‘unlock’ effective June 2020. The move aimed at reviving the stagnant economy has…

As the world in modern history witnesses a lock-down to combat a health pandemic; at all levels across countries ; there is a near complete…

Between December 2019 and January 2020 – the world changed imperceptibly. As a New Year, a new numerical series and a new decade started; few…

As a seasoned marketing communications professional, one of the most asked questions to me and oft answered one, remains “How did marketing contribute to the…