As the thinking of the times is moving towards flexibility, diversity, gray areas, inclusivity and freedom from judgment, we are being posed with a whole…
The complexity of human intelligence is that it can be downright foolish. The intelligence that separates ours from other species. While the intelligence in most…
The success of a business lies in how effectively we market it. This includes building awareness, differentiation, persuasion to make our desired customers spend or…
The topic of sustainability in business is by no means cutting-edge. It has been a while since businesses started adopting pro-environment practices. Of course, motivations…
Google search reveals that the term ‘consumerism’ has multiple and conflicting definitions. This article uses the one that refers to a culture of excessive buying…