Articles by Pooja Nair

Not to dampen the sense of accomplishment of those of us, who are beginning to get a hang of influencer marketing and how to tap…

The topic of sustainability in business is by no means cutting-edge. It has been a while since businesses started adopting pro-environment practices. Of course, motivations…

Google search reveals that the term ‘consumerism’ has multiple and conflicting definitions. This article uses the one that refers to a culture of excessive buying…

If the youngest members of society are an indication of what the future holds, then it will be worthwhile to take note of the popularity…

Change is the only constant –  a philosophical gem that is often quoted sardonically. It is impressive that Greek philosopher Heraclitus discovered this truth nearly…

Just like a pinch of salt brings out the sweetness of sugar in desserts, a pinch of nostalgia makes us appreciate all that has changed…

In 2010 the global shampoo brand I worked on highlighted the fact that they used less plastic in their bottles in other markets but didn’t…

Gone are the days when the most commonly feared petty crime in day to day living was plain chain snatching or burglary. With the rise…

The advent of digital technologies is making the return on investment (ROI) of every element of  the advertising and marketing ecosystem measurable. This is arguably…

The digital age has re-imagined the very fabric of business ushering in an era of unprecedented growth and innovation. We see 3 responses to this…