Change is the only constant – a philosophical gem that is often quoted sardonically. It is impressive that Greek philosopher Heraclitus discovered this truth nearly…
The advent of digital technologies is making the return on investment (ROI) of every element of the advertising and marketing ecosystem measurable. This is arguably…
The acceleration of technological advancements and digitisation is making companies around the globe scramble to get equipped for what the future threatens to unfold. Among…
Most mentions of Gen Z tend to be clubbed with millennials. Several research reports from notable authorities do the same. As a millennial, this feels…
Customer trust is key to driving business success. There were times when trust could be fortified with endorsements, testimonials from seemingly real users, or even…