Views April 12, 2024 Effective brand communication in IPL 2024 The Indian Premier League (IPL) is not just cricket; it is also the playground of marketers around the world. As we are into the 17th…
Views March 14, 2024 Dealing with Today’s Smart Consumers with Strategic Brilliance! In the dynamic world of public relations, PR professionals are now confronted with a new challenge: the incisive nature of today’s ‘aware’ and more informed…