Articles by Sarita Bahl

Last week I came across this beautiful video that a friend had put up on LinkedIn. The short video beautifully depicts how we are socially…

The first time I was part of a jury to judge award winning communications/PR entries, I was elated. This completely resonated with my profession and…

Communicators who are associated with organisations that are based on the fundamentals of science (chemicals, pharmaceuticals, etc.) will associate when I say that, more often…

In one of my earlier writings, I had elucidated to how communicators can be advocators. The integration of communications with advocacy is the sine qua…

I had no clue who Clayton Christensen* was – until his death last week. Since then, I have been reading about him & his work…

So, you have this big media interaction planned with your CEO and other business leaders. You have been delegated the responsibility of running the show,…

Last week a colleague mentioned how she found my writings in Reputation Today to be simple worded, sans jargon. I said that I write from…

Over the past few weeks I have been going through article upon article on the Citizen Amendment Act (CAA) and what it entails. Since the…

During the various development dialogues I have had my teams across businesses, if there is one common thread running across the aspirational dream, then it…

Remember the popular Govinda song – ‘What is your mobile number?’ Allow me to take a step ahead and ask of you – ‘What is…