Articles by Sarita Bahl

The field of communications is ever evolving. We are surrounded with multiple new disruptive discoveries that have the potential to upset the basics of communications….

I am often asked about the role communications play in driving culture and culture change. In my many years of as a communicator if there…

For a long time I have been prodding my team to go digital. Do more of videos, I say. Improvise, I say. Use your phones…

A few days ago, Amith Prabhu put out a challenge on twitter eclipsing the ‘bottle cap’ challenge, which caught the eyes of actors, politicians and…