Articles by Sheela Rajak

Using Data to Measure Success and Create Personalised Communication In today’s fast-paced world, public relations (PR) have evolved far beyond traditional methods of simply getting…

In the complex world of public relations, achieving consensus among stakeholders can be a daunting challenge. Each group—whether they be internal departments, executives, clients, or…

In the ever-evolving world of public relations, the effectiveness of a PR campaign is crucial to its success. However, measuring that success can be complex….

Public relations (PR) is a multifaceted field that requires a unique blend of creativity, strategic thinking, and impeccable organisational skills. The ability to juggle multiple…

Athletes play a valuable role as influencers, role models, and public figures in the dynamic world of sports. As the visibility and commercial value of…

Healthcare and pharmaceuticals are involved in an intricate and ever-evolving landscape. Public relations (PR) plays a crucial role in connecting organisations with the public. The…