Articles by Shefali Khanna

Do you feel pressured to deliver results especially when sales cycles seem to drag beyond a 6–8-month cycle for no reason? You’re not alone. According…

Are you leaving money on the table this holiday season? As a B2B business owner, you might think holiday marketing is just for consumer brands….

With everyone on LinkedIn either having a newsletter or starting one, it’s natural to wonder, “Should I also start a newsletter?” Before initiating the thought,…