Articles by Shilpi Ghosh

I wonder if there is any marketer worth their salt, who would not be able to rattle off the 4 Ps of the marketing mix,…

After having spent over a decade in for-profit organisations and nearly a decade in not-for-profit, I have always wondered about the stark similarities and the…

Traditionally, cooking up a meal for their families forms an integral part of many women’s lives. Drawing inspiration from the meticulous care that women put…