Time Management

We are always running out of time in our avatars as either public relations or corporate communications professionals. Less time, more things to do is something normal, common, and recurring in our professional lives.

We often as PR persons start our day by monitoring news outlets, social media, and relevant business publications to stay updated on the latest news, trends, and mentions related to their organisation or clients. We respond to media inquiries or requests for information from journalists, providing them with relevant press releases and statements, or arranging interviews with key spokespersons.

A significant part of our job involves creating content for press releases, media kits, company websites, blogs, social media, and other communication channels. We have to ensure that we write engaging and persuasive content to promote our clients.

Often Crisis keeps us on our toes as we play a crucial role in managing the clients’ communication response. Whether it is drafting crisis statements, holding press conferences, and managing communication during sensitive situations or in normal times coordinating press events, product launches, conferences, and other promotional activities to generate media coverage, is all on our plate often.

Building and maintaining positive relationships with journalists, editors, influencers, and key stakeholders in the business and many times also supporting the internal communication of our clients, becomes our responsibility.

In the process, we keep fighting for the most important ingredient of our professional lives, and that is time. We must therefore clearly define our short-term and long-term objectives, which may help us stay focused on what truly matters. We need to identify tasks based on their importance and urgency, ensuring that we tackle critical items first.

We must create a schedule or to-do list that helps us allocate time to each task and keeps us on track. Most importantly everything doesn’t need to be taken on our heads and knowing when to delegate tasks to others can free up time for more critical responsibilities.

Monitoring how we spend our time helps us identify inefficiencies and areas for improvement. Besides, actively working to avoid delaying tasks and staying focused on completing them promptly is very crucial.

Minimising distractions is another area that can help us manage time better. By identifying and reducing distractions such as social media, interruptions, or non-essential activities we can enhance productivity. Also by establishing boundaries with others to protect our time and prevent overcommitting to ourselves.

Better time management offers numerous benefits that can positively impact various aspects of our life, both personally and professionally. Time management allows us to allocate sufficient time for critical decision-making processes, leading to more thoughtful and well-informed choices.

Time management enables you to plan and meet deadlines effectively, ensuring timely completion of projects and commitments.

When we manage our time well, we can create opportunities for personal growth, and skill development. Besides, with adequate time to focus on tasks, we can produce high-quality work with lessor errors and more attention to detail.

Managing our time well allows us to invest time and effort in building and maintaining meaningful relationships with family, friends, and colleagues. Most importantly, better time management empowers us to make the most out of each day, leading to increased productivity, reduced stress, and an overall improvement in our quality of life.

The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.

Praveen Nagda
Praveen Nagda is the CEO of Peregrine Public Relations, a full-service corporate communications and public relations consultancy firm delivering a pan-India reach to its clients. He also heads White Coffee, an independent events & celebrity engagement company.

Praveen has been closely associated with many national and international events related to cinema for children, art and culture. He has a well-rounded experience that cuts across all key sectors of PR & Corporate Communications.

He started his career with URJA Communications, an advertising agency specialising in technology brands, where he was instrumental in developing the PR division. Post this, he had a stint with Horizons Porter Novelli, a global public relations consultancy. Thereafter, he was heading the IT & Telecom division at Clea PR, a leading Indian public relations and communications company followed by a fairly long stint with Omnicom Group agencies viz. TBWA\India and Brodeur India.

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