Features Archives - Page 38 of 42

Features June 8, 2016

Be a clutter-breaker online: Be Seen and Heard

Today, digital technologies have made it far easier for companies and start-ups to build a network for sharing their messages. Brand owners can stay in…

Features June 3, 2016

Reputation Tracking at Bangalore

The motive of “engaging the intelligent communicator”, was carried forward to the second edition of the Reputation Today Conclave that took place at JW Marriott…

Features May 31, 2016

6 Golden Rules of Public Relations

People may confuse publicity with public relations, and some may mistake one for the other. Public Relations per se, actually creates awareness for a product…

Features May 26, 2016

Strategic Storytelling in PR

In the communications business, we have seen many corporate stories, good and bad, being played out in full dramatic fashion. And very often, it’s the…

Features May 24, 2016

What are a PR professional’s skills today?

The PR scenario has changed significantly over the years. We are in the digital era and online communities and relationships are part of the Public…

Features May 19, 2016

Does PR work? Measuring PR Effectiveness

It’s perfectly common for companies to wonder, does PR work? We know that the benefits of PR are less tangible than other marketing tactics –…

Features May 18, 2016

Experiencing PR at the Reputation Today Conclave

As a prelude to the upcoming Reputation Today Conclave at Bangalore, here is a quick recap of the Gurgaon Conclave as experienced by Arohi Kumari and…

Features May 16, 2016

Create a Buzz for your Brand

Creating a buzz or publicity for your brand (corporate or product/service) is of prime importance today. Organisations are doing it, celebrities are doing it, and…

Features May 9, 2016

Tracking Reputation – RT Conclave Replay Part 2

Engage more effectively with your trusted local communities, is a trend that has caught up with us. Such circles of influence have developed around us and they…

Features May 9, 2016

Tracking Reputation – RT Conclave Replay Part 1

True to its promise of “engaging the intelligent communicator”, Reputation Today Conclave held on April 20 at the capital city captivated the PR and Corporate…