Features Archives - Page 41 of 42

Features February 26, 2016

Blogger Relations: Not the Same as Media Relations

In this age of digital media bloggers have gained much importance as influencers and their verdict as a third party endorsement is much respected by…

Features February 25, 2016

The Art and Science of Crisis Communication

Before delving deep into the subject and listing the tenets of crisis communication, one needs to understand what actually is a crisis and distinguish between…

Features February 25, 2016

Image Building Exercise and Role of PR

John Martson writes in his book ‘The Nature of Public Relations’ (1963) “planned, persuasive communication designed to influence significant public”. He emphasised that public relations…

Features February 25, 2016

Reputation and Image: The Difference

Reputation and Image and the management of both is often confused to be the same. Experts draw a fine line between the two. There definitely…

Features February 24, 2016

Top 10 Pioneers of Public Relations

Public relations is said to be the profession of first movers. More often than not, the first movers’ campaigns set the agenda, pave the way…

Features February 23, 2016

Media Relations beyond List

You are as good as your list. That’s a statement that young communicators often face in their early years of profession. And mark my words,…

Features February 18, 2016

Transition from Journalism to PR: A Tough Terrain

Being a fulltime journalist, for almost a decade, with some distinguished mainstream media houses, I can personally vouch for the fact that the shift to…

Features February 17, 2016

Born of a Train Accident: Journey of Press Release

In the year 1906, a train accident resulted in loss of 50 deaths but what was born of it is something that’s the very basis…

Features February 17, 2016

Top 7 Differences between PR and Marketing

As PR professional one often comes across the question – What’s the difference between PR and Marketing? The confusion prevails. Though social media has already…

Features February 16, 2016

Back to Basics: Seven Phases of a PR Campaign

Expert professionals suggest that the exercise of Public Relations must always be divided into seven phases. We thought of listing the seven phases only to…