Readying for jobs of the future

Everything is in flux and shifting and changing every moment, but there are also indicators of what the change will lead to and what the new world workplace or the future of work will look like. We are already on the path towards that new reality and future. Automation, AI, digital innovation, machines, and a lot of technology changing the landscape. And now Covid-19 redesigning how we work at the most fundamental level making us want to reinvent ourselves with the changing times yet retaining a lot of the value systems which will not change as much. Culture eats strategy for breakfast remember…

There will surely be a lot more jobs created than those replaced by technology so that means also being ready for a new wave of roles and industries that will open with these opportunities. 

Like my friend Nisha Ramchandani, writer, future of work says, “We are all aware that the human mind resists change – and we are creatures of habit. What happens then when we wake up to new technologies knocking at our doors? What happens when we face the scare of a pink slip? What happens when we have to unlearn, learn and relearn to survive?”

As we foresee a changed landscape, it is good to know what it takes to make the cut. 

Academics are slowly shifting the lens to more work-ready content and context, so their focus is on building the right foundation for careers. Skills and competencies stay on the same track with digital literacy becoming an imperative. 

A lot of this is also relevant in the now of things and I have tried to sort this into two segments… 

What does this mean for us as employable talent?

Soft skills play a crucial role and include: 

  • Time Management
  • Ability to multi-task yet go deep 
  • Attention to detail 
  • Problem Solving 
  • Decision Making 

People and leadership skills will never go out of need: 

  • People Management 
  • Conflict Resolution 
  • Innovation 
  • Change Management
  • Crisis Management 
  • Resilience 
  • Ideation 
  • Cognitive Insights 
  • Balanced judgement 
  • Decision Making

Other aspects that will help 

  • Willingness and openness to learn 
  • Flexibility to work and ways of work
  • Cultural Intelligence 
  • Upskilling 
  • Adaptability and Agility 

What does this mean for us as communicators and marketers?

Everyday there is something new to catch up on and learn from in context of marketing and communications and some of the imperatives in this field would include a hang of the following: 

  • Big Data, Data Science, Analysis and Deep Research 
  • Customer Experience Insight and Knowledge 
  • Augmented Reality, Virtual Reality
  • Social, SEO and Digital Marketing of the future 

While all this stays on, somethings don’t change: 

  • Exceptional Language Skills 
  • Creativity 
  • Content Expertise – Creation, Management, Engagement 
  • Storytelling 
  • Strong Communication skills 

With all this in tow, its good to have an evolved emotional quotient and a balanc


The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.

Shreya Krishnan
Vice President - Marketing and Communications at Anviti Insurance Brokers
Shreya is a CSR Specialist and Corporate Grooming Consultant. Her interests lie in Activism, Dance, Theatre, Poetry, Blogging, Modelling, Acting. She considers herself an Earth Warrior and is an Event Anchor and Trainer. She is a Pageant Winner and public speaker.

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