Reimagining PR: ICCO Summit 2023 (Day 2)

The ICCO Summit event in Warsaw showcased the crème de la crème of the business. This European city attracted distinguished speakers and delegates from around the world. The first day concluded with a delightful dinner at the Belvedere Restaurant.

On Day Two, the summit commenced with an opening keynote by Nitin Mantri, the CEO of AvianWE, who discussed the new rules of corporate communication and presented a study titled ‘Brands in Motion,’ which will be made available to all later this month. Following this, Natan Edelsburg, Chief Partnerships Officer at Muck Rack, moderated a panel discussion on AI and Media Relations in 2023. The panel included prominent journalists from Poland, such as Agnieszka Wądołowska, Deputy Editor at Notes from Poland, Bolesław Breczko, Journalist at, Magdalena Chodownik, Award-Winning Polish journalist, Michał Kranz, Journalist at Foreign Policy and Al Jazeera English, and Roman Imielski, Deputy Editor-in-Chief at Gazeta Wyborcza. They deliberated on the findings of a Muck Rack survey regarding AI and its impact on public relations. The journalists shared insights on their preferences for pitching, best practices for utilizing generative AI, and their thoughts on how AI will influence the industry.

Małgorzata Szczerbińska, Marketing Manager at Mastercard, and Marcin Sosiński, Managing Director at McCANN Poland, shared the secrets behind their success in the Cannes Lions Competition. Following this, Sue Hardwick, Co-Founder of GWPR, presented the results of the 2023 GWPR Index Survey ahead of its official report release later in the month.

Day Two continued with multiple panel discussions, including one on the state of female leadership in PR. This panel, moderated by Maja Pawinska Sims, Associate Editor at PRovoke, featured experts such as Cornelia Kunze, Founder of i-sekai and Chair of GWPR Deutschland, Kirsty Leighton, Founder of Milk & Honey PR, Neha Mehrotra, Managing Director at AvianWE, Sue Hardwick, Co-Founder of Global Women in PR, and Viroslava Novosylna, Founder and CEO of SLOVA Tech PR and Co-Founder of Ukrainian PR Army. The conversations during the day largely revolved around AI and its impact. The next panel focused their conversation around whether AI might displace jobs or affect independent agencies. This panel was moderated by Julian Boulding, Founder of thenetworkone, and included experts like Iwona Radziszewska, Head Of Communications at CEC Group, Mari-Liis Ahven, Co-Founder of Optimist Public in Estonia, and Tilo Bonow, Founder and CEO of PIABO Communications.

The summit also featured breakout sessions, one of which was led by Prof. Dr. Ana Adi, Vice President and Professor of PR and Corporate Communications at Quadriga Hochschule Berlin. Dr. Adi discussed her research on how PR professionals navigate conflicts and how these attitudes could shape the future of public relations. Another session focussed on storytelling in the age of AI by Aleksandra Kubicka, PR Evangelist, Prowly, Matt Subieta, Producer & Director and Tonya McKenzie, PR & Leadership Consultant, CEO, Sand &Shores

A session on mergers and acquisitions in PR was Moderated by Maja Pawinska Sims. The panelists included David Blois, Partner, M&A Advisory and Juergen H. Gangoly, Managing Partner, The Skills Group. The post-lunch panel discussed the ethical use of AI, the panelists included Aseem Sood, AMEC Chair, Impact Research, India, Raina Lazarova, Ruepoint, COO and Co-Founder, United Kingdom, Sanjiv Winayak, Client Director Milk & Honey PR and Vlado Petkov, CEO, Identrics & CDO, A Data Pro. The session was moderated by Johna Burke, AMEC, CEO/Global Managing Director, United State

Maciej Wroblewski, Head of Marketing at Prowly, delivered an engaging presentation on practical tools harnessing AI’s power, and shared some real case studies. Richard Bagnall, Global Co-Managing Partner and CEO for Europe and the Americas at CARMA, shared the latest trends in communications.

The summit concluded with a final session by Girish Balachandran, Founder of ON PURPOSE, exploring how brands and organisations can foster more inclusivity in their communication with diverse communities and stakeholders globally. This marked the energetic end of this year’s ICCO Global Summit, leaving attendees looking forward to the next one.

The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.

Sarika Chavan
Sarika Chavan is a public relations professional with over 15 years of work experience.

Sarika has previously had stints with with Weber Shandwick as Vice President - Client Experience, Adfactors PR, Text100 (now Archetype) and Perfect Relations. With keen observation and analytical skills, Sarika has successfully led PR campaigns for key brands across multiple sectors by leveraging her strength and expertise in the communications arena.

She is a post graduate in communications from Xavier Institute of Communications. She is based in Mumbai and in her free time loves to spend time with her daughters, play with her dogs, read and travel.

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