Riding the challenges of change

As we mark the 25th anniversary of India’s largest PR firm this month, I have to say I feel truly privileged to be a part of this organisation. When I think of Adfactors PR I think not of a company but of a family. I was welcomed into this family seven years ago when it was pushing the envelope and evolving itself to lead the way into a dynamic new world. As I know now, evolution is a way of life at Adfactors PR and the secret to its success. Change is the only constant – as opposed to paying mere lip-service to this adage, Adfactors PR has truly embraced it. And that’s why our annual meeting is known as the Annual Change Meeting. 

The Adfactors PR of today is completely different to the company that began its life as an advertising firm in a tiny office two and half decades ago. Having begun its life as an advertising firm, we are today a towering behemoth in the Indian PR landscape. We provide strategic counsel across multiple sectors, with solid capabilities. Driven by a strong and talented workforce, we have scaled new heights and set new standards for client centricity. 

Even as clients remain our priority, the senior leadership recognises the unique attributes and individual values that every member of the family contributes to making the organisation what it is. Accordingly, to equip us to thrive in today’s world, a lot of investment has gone into the L&D programmes for employees across all levels. That is why we are able to do what we do best -reinventing and reimagining ourselves in step with changing client needs. 

Despite our dizzying growth, the organisation has stayed true to the core principles, which include first and foremost a commitment to its employees. I am a prime example of our company’s employee-first approach. I faced a near-fatal accident while travelling overseas a few years ago. It was the most challenging and scary time of my life. But my entire organisation rallied around me and supported me. I was taken care of like a family member and offered enough time to return to back to work. That is why I call this organisation my family.  

Professionally, I have grown tremendously since I first walked into City Hall (the name of our office building in Mumbai), seven years ago. I owe that growth to the ample opportunities afforded to me by the firm. This is truly a place where one feels not just welcome but valued, trusted and nurtured for growth.

That is why we are where we are and yet somehow this is just the start of our journey. We have indeed come a long way, we have scaled unimaginable heights. But we still have so much more to do. The world is changing at an unprecedented rate. But, thanks to the vision of our leaders, I am certain the next 25 years will be even better!

The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher. This article is part of a SILVER JUBILEE series by Adfactors PR commemorating their 25th year in the business of Public Relations.

Neha Sharma
Neha Sharma is Account Director at Adfactors PR. With over 12 years of experience in communication business, Neha has worked on leading brands from multiple sectors including lifestyle, retail, FMCG, hospitality, infrastructure, energy, defence, corporate, consumer, B2B, aviation and healthcare. In her current role, Neha is part of corporate practise and has played instrumental role in leading communications for Godrej Industries, Godrej Agrovet, Godrej & Boyce, Nihar Hair Oil, Nihar Shanti Amla, Roche Diagnostics, Roche Diabetes and Shree Renuka Sugars.
Neha is Masters in Business Administration and a graduate in Economic Hons. She loves travelling and reading in her free time.

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