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marketing strategy

Little Joys August 15, 2018

Public Relations – A vital component in Marketing Strategy

The term Marketing Communications has been coined as an outcome of the combination of Marketing and Public Relations, emphasising the fact that Marketing and PR/Communications…

Little Joys May 23, 2018

What is a marketing communications strategy all about?

My experience of all these years, as a communications expert, has taught me that Public Relations profile cannot be limited to media engagement, press releases,…