The organisers – The PRomise Foundation and PRmoment.in – announced the winners of the ninth edition of Fulcrum Awards on Saturday, September 21st, 2024 at a gala awards ceremony. Almost 600 professionals from public relations firms and in-house departments of communications attended the awards night at JW Marriott, Pune to celebrate and witness the largest such gathering of communications professionals in India.
The winners were selected after rigorous online and offline evaluation of the entries. The jury completed a preliminary evaluation of Technique, Sector, and Special categories online and also met physically for the Jury Meet which was held on July 18th at JW Marriott Aerocity, New Delhi. The entire jury process was validated by the process validator Grant Thornton Bharat.
The awards night commenced by honouring veteran communications professional Rajiv Desai with the 2024 Fulcrum Lifetime Achievement Award. The evening saw compelling campaigns compete for Gold, Silver and Bronze in the 12 sub-categories for Technique Awards and 14 sub-categories of Sector Awards and the two Special Awards categories.
The Fulcrum Awards are supported by Digital Partner – Avignyata; Creative Partner – Plane Crazy; Academic Partner – SCoRe; Social Impact Partner – Sparkle Gift Card and Magazine Partner – Reputation Today.
The complete results are outlined below:
| TECHNIQUE AWARDS | |||
| Technique Awards – Best Use of Content (A1) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | Mobile Premier League (MPL) | Saving Game Point | |
| Silver | Value 360 Communications | Humour to Health -#TakingBoldCareofHer | Bold Care |
| Bronze | Archetype | World Backup Day 2024 | Western Digital |
| Special Mention | Archetype | Without us, Samsung wouldn’t be Samsung: Positioning Samsung Semiconductor India Research as the nerve centre of every Samsung innovation | Samsung Semiconductor India Research (SSIR) |
| Technique Awards – Best Use of Creativity and Innovation (A2) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| God | First Partners Communications | Sixth Sense | ITC Limited |
| Silver | Edelman India | Teaching India to #SpeakSign | KFC India |
| Bronze | Godrej Industries Group | Maroo! Newspaper Se Nahi, Laal HIT Se | |
| Technique Awards – Best Use of Event (A3) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | Burson India | Redefining Pet Care through ITC Nimyle’s Pet Fed Collaboration | ITC Nimyle |
| Silver | Tinder India | Let’s Talk Gender | PCA (MSL) India |
| Bronze | Edelman India | Introducing KFC’s first-ever college fest: VIBE by KFC | KFC India |
| Technique Awards – Best Use of Digital (A4) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | Avian WE | McDonald’s EatQual Colors | McDonald’s India (West & South) |
| Silver | Godrej Industries Group | Aap Rishte Nibhao, Riwaaz Toh Sath Aa Hi Jayenge #CelebratingAcceptance | |
| Bronze | Weber Shandwick | PVR Heard You | PVR INOX |
| Special Mention | Value 360 Communications | Humour to Health – #TakeBoldCareOfHer | Bold Care |
| Technique Awards – Best use of Integrated Communications (A5) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | First Partners Communications | Sixth Sense | ITC Limited |
| Silver | Nestle India | Project Hilldaari | Burson India |
| Bronze | The Coca-Cola Company | Echoes of Passion: Unveiling Coca-Cola’s ICC Sports Chronicles | |
| Technique Awards – Best Use of Public Affairs (A6) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | Chase Avian Communications | Indian Leadership Forum Against Trafficking (ILFAT) | |
| Silver | Current Global | Kaise Ka Cancer | Tata Trusts |
| Bronze | Mobile Premier League (MPL) | Saving Game Point | |
| Special Mention | First Partners Communications | Vedanta For India: The Return of Iron Ore Mining in Goa | Vedanta Sesa Goa |
| Technique Awards – Best Management of Crisis (A7) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | First Partners Communications | Vedanta For India: The Return of Iron Ore Mining in Goa | Vedanta Sesa Goa |
| Silver | PR Professionals | Brand Management for Rodic Consultants | Rodic |
| Special Mention | Weber Shandwick | PVR Heard You | PVR INOX |
| Technique Awards – Best Use of Internal Communications (A8) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | Mobile Premier League (MPL) | A Family Affair: Internal Comms Campaign | |
| Silver | Ants Digital | Airtel Suraksha | Bharti Airtel |
| Bronze | First Partners Communications | #IronLadiesIndia – Shattering More Than the Glass Ceiling! | Vedanta Sesa Goa |
| Technique Awards – Best New Product Launch (A9) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | PR Professionals | The Pathan Of Indian Real Estate | DLF |
| Silver | Avian WE | ITC Mission Millets | ITC |
| Bronze | Archetype | Launching Shakti Cloud – A critical enabler of India’s AI mission | Yotta Data Services |
| Special Mention | Organic by MSL | Mahindra Vista | Mahindra Lifespaces |
| Technique Awards – Best Use of Media Relations (A10) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | Mobile Premier League (MPL) | Saving Game Point | |
| Silver | Avian WE | Strengthening Maruti Suzuki’s SUV Story | Maruti Suzuki |
| Bronze | MSL India | A New Era Begins | LALIGA |
| Technique Awards – Best Use of Community Outreach (A11) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | Current Global | Kaise Ka Cancer | Tata Trusts |
| Silver | Avian WE | Dettol Hygiene Olympiad | Dettol India |
| Bronze | &TV | UP Road Safety | Burson India |
| Technique Awards – Best Regional Campaign (A12) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | The PRactice | SmarterTech for SuperFoods – Lenovo Work for Humankind Campaign | Lenovo India |
| Silver | Avian WE | Poshan Right toh Future Bright | PepsiCo India |
| Bronze | Godrej Industries Group | Resurrecting the “Combine” aura by Godrej Agrovet Limited | |
| SECTOR AWARDS | |||
| Sector Awards – Best Hospitality and Travel Sector Campaign (B1) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | First Partners Communications | Bukhara, world’s most famous Indian restaurant, turns 45! | ITC’s Hotel Group |
| Special Mention | MSL India | Creating Inviting Moments to Come And Say G’Day | Tourism Australia |
| Sector Awards-Best Automobile Sector Campaign (B2) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | RF Thunder | End Ice Age | Ola Electric |
| Special Mention | Ruder Finn | Making India EV Ready | MG Motor India |
| Sector Awards – Best Luxury Campaign (B3) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Special Mention | PR Pundit Havas Red | Alchemy – Kaleidoscope of Time | Chivas Regal |
| Sector Awards – Best Technology and Telecom Sector Campaign (B4) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | Mobile Premier League (MPL) | Gamers for Dementia Awareness | |
| Special Mention | Mobile Premier League (MPL) | Saving Game Point | |
| Sector Awards – Best Healthcare and Pharma Sector Campaign (B5) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | GCI Health India | #Tuffies | Cipla |
| Special Mention | Value 360 Communications | Humour to Health – #TakeBoldCareofHer | Bold Care |
| Sector Awards – Best Consumer Products and Retail Sector Campaign (B6) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | Avian WE | Lego Small Hand Big Dreams | The Lego Group |
| Special Mention | Value 360 Communications | #TakeBoldCareofHer – From Humour to Health | Bold Care |
| Sector Awards – Best Not-for-Profit and Associations Sector Campaign (B7) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | Chase Avian Communications | Indian Leadership Forum Against Trafficking (ILFAT) | |
| Special Mention | Value 360 Communications | Charkha to Chips | India Electronic and Semiconductor Association (IESA) |
| Sector Awards – Best Food and Beverage Campaign (B8) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | Avian WE | ITC Mission Millets | ITC |
| Special Mention | Burson India | Britannia’s ‘1947% More History’ | Britannia |
| Sector Awards – Best Entertainment and Media Sector Campaign (B9) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | MSL India | Chandrayaan 3 #CountdownToHistory | National Geographic India |
| Sector Awards – Best Banking and Financial Services Sector Campaign (B10) | |||
| Gold | PhonePe | Equity Investing for Everyone, Everywhere! | |
| Special Mention | Max Life Insurance | The Bharosa Blueprint | Edelman India |
| Sector Awards – Best Services Sector Campaign (B11) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | Ants Digital | #BestJobEver | Concentrix |
| Sector Awards – Best Sports Campaign (B12) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | PRHUB | INBL’s Impact on Indian Basketball Culture | Indian National Basketball League (INBL) |
| Sector Awards – Best Infrastructure and Real Estate Sector Campaign (B13) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | Burson India | #TakingIndiaPlaces | Alstom |
| Sector Awards – Best Campaign by a PSU (B14) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Special Mention | PR Professionals | Redevelopment of Gomti Nagar Railway Station | Rail & Land Development Authority (RLDA) |
| SPECIAL AWARDS | |||
| Special Awards – Best Barnd Reputation Campaign of the year (D1) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | First Partners Communications | Sixth Sense | ITC Limited |
| Special Mention | Mobile Premier League (MPL) | Gamers for Dementia Awareness | |
| Special Awards – Best Corporate Reputation Campaign of the year (D1) | |||
| Organisation Name | Campaign Title | Client/Consultancy Name | |
| Gold | Mobile Premier League (MPL) | MPL: How communications led the charge in the battle for survival | |
| Gold | Weber Shandwick | PVR Heard You | PVR INOX |
| Fulcrum Masters – Consultancy | |
| Rank | Organisation Name |
| Gold | AvianWE |
| Silver | First Partners |
| Bronze | Weber Shadwick |
| Fulcrum Masters – Corporate | |
| Rank | Organisation Name |
| Gold | Mobile Premier League |
| Silver | Godrej Industries Group |
Reputation Today is India’s only print magazine for Public Relations and Corporate Communications professionals. It is the official magazine of PRAXIS - India’s largest offsite summit for Public Relations and Corporate Communications.
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