The Corporate Communicator’s Journey

Act I: The Voice Unseen
We are the voices, behind the veil,
Crafting stories that rise, that sail.
Through quiet halls, we tread with care,
Our words are power, light as air.

In boardrooms high, in corridors long,
We shape the pulse, where stories belong.
The brand we nurture, with heart and hand,
Building trust, like castles of sand.

Through whispers loud and silence deep,
We guard the secrets, vows to keep.
Each word we choose, each phrase we send,
A compass guiding to journey’s end.

Act II: The Challenge of Many
But oh, the trials, the battles we face,
The lines we tread in a delicate space.
Stakeholders press with their demands,
Each tugging us with different hands.

The CEO seeks a bold campaign,
While the board desires a cautious refrain.
Employees yearn for a voice of cheer,
The public craves truth that’s crystal clear.

Balancing all, the task is tall,
To appease one, we risk the fall.
Yet we stand firm, in the shifting sand,
An orchestra playing at each command.

Act III: In the Eye of the Storm
When crises rise like sudden gales,
It’s our resolve that never fails.
A scandal brews, the headlines roar,
But we’ve seen this raging storm before.

With calm precision, we forge a plan,
Communicate clearly, as best we can.
To stakeholders shaken, we bring them peace,
Reassure the public, let tensions cease.

Each crisis a moment to show our might,
For in the darkest hour, we shine most bright.
Through sleepless nights and endless calls,
We build again, from shattered walls.

Act IV: The Heart of the Team
We are not alone in this race,
It’s a team that shares this mighty pace.
Designers, writers, strategists too,
Together we form the glue.

In brainstorms wild, ideas flow,
A hive of minds that burn and glow.
Each adding depth, each crafting tone,
No one ever walks alone.

We build campaigns with heart and flair,
Turning slogans into stories rare.
Together we rise, and together we fall,
But most of all, we give our all.

Act V: The Stakeholder Dance
With every word, we do engage,
The stakeholders who fill the stage.
Investors, media, the workforce proud,
To each, we speak with voices loud.

To the shareholder, we paint a dream,
A future built on a steady stream.
For employees, we craft a mission bold,
A culture warm, a vision told.

To the media, we offer clarity,
To the public, we show sincerity.
We dance this dance, with careful grace,
Ensuring trust in every space.

Act VI: The Art of Storytelling
And at the heart of all we do,
Is storytelling, tried and true.
For every brand, a tale to tell,
A legacy we craft so well.

We weave the past with what’s ahead,
With visions bright, and risks we’ve shed.
In every slogan, in every line,
There beats a pulse, a rhythm fine.

We speak of growth, of dreams untold,
Of values that we firmly hold.
Our messages clear, our voices loud,
We lift the brand, we make it proud.

Epilogue: The Wins and Beyond
And in those moments, when we win,
When campaigns soar, and trust grows thin,
We bask in light, in goals achieved,
Our hearts content, our work believed.

But still we know, it’s never done,
For with each day, new races run.
A communicator’s path never ends,
For it’s the future we defend.

So here we stand, both fierce and kind,
The guardians of the corporate mind.
With words, with stories, we take our place,
The unseen voice, with steadfast grace.

The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.

Sarita Bahl

Sarita Bahl is an alumnus of Tata Institute of Social Sciences and the Swedish Institute of Management Program. An experienced and versatile leader, she comes with nearly four decades of professional experience. She has over the years successfully overseen the communications and public affairs function and led the corporate social responsibility strategy for Bayer South Asia, Pfizer, and Monsanto, among others. Sarita has held multiple roles across diverse industries, the public sector, trade associations, MNCs, and the not-for-profit sector. Her areas of interest include advocacy, stakeholder engagement, sustainability, and communications.

As an Associate Certified Coach (ACC) from the International Coaching Federation (ICF) and Senior Practitioner (Mentoring) from the European Council of Mentoring and Coaching (EMCC), Sarita specializes in career transition, inner engineering and life issues. Sarita enjoys writing and is passionate about animals, books, and movies.