Articles by Dr. Ankoor Dasguupta

In today’s rapidly evolving business landscape, leadership requires more than just technical skills and strategic acumen. Emotional Intelligence (EI) has emerged as a critical factor…

In the high-pressure world of Public Relations (PR), effective collaboration within a team is not just a nice-to-have but a critical driver of success. The…

In an era where digital disruption and consumer empowerment redefine the marketing landscape, the question of what truly keeps marketing alive is more pertinent than…

In today’s competitive landscape, understanding the brain’s role in brand perception is pivotal for crafting compelling brand strategies. Neuroscience offers profound insights into how consumers…

Honesty is often hailed as a cardinal virtue, a cornerstone of personal integrity, and a foundational pillar in building trust within organisations. However, being entirely…

In my past 24 years of journey, I am grateful to have worked in multiple roles including cross-functional and leadership roles. Few things that have…

Imagine stepping into a luxury car dealership. As you walk in, you’re greeted by the subtle aroma of fine leather and a faint hint of…

Read Part 1 – to link Walking through a bustling marketplace in Marrakesh, the vibrant colours of spices, the enticing aromas of street food, and…

In the ever-evolving landscape of marketing, understanding consumer behaviour at a deeper level has become paramount. Neuromarketing, the intersection of neuroscience and marketing, has emerged…

In the fast-paced and complex world of executive leadership, the ability to understand and manage oneself is not just an advantage but a necessity. Self-awareness,…