Articles by Dr. Ankoor Dasguupta

The emergence of Generation Z, born roughly between the mid-1990s and early 2010s, has ushered in a new era of consumer behaviour that is reshaping…

The Cambridge dictionary defines an algorithm as “A set of mathematical instructions or rules that, especially if given to a computer, will help to calculate…

The way I see it, human beings are designed to be a part of communities. Everyone loves to be a part of a tribe. Connection…

Cultural branding is not new. It is a marketing strategy and the secret sauce of successful brands, enabling companies to establish deeper personal connections with…

My school days bring back nostalgia of some instances that I may have done unknowingly, however, I gradually realised the importance of those experiences and…

During my career journey, I have observed that there are certain aspects that have a strong potential of slowing us down, as people and as…

Come to think of it, there are many different exercises that a marketer needs to do to build and scale a brand.  Let me get…

The Indian population has taken to social media like how and on average, spend about 2.36 hours on social media daily. In India, the number…

Came across a quote – “The decent method you follow is better than the perfect method you quit”. Everything needs a method and a process….

Consumers buy with Emotion and Justify with logic, apart from the daily need of bread & butter. In the advertising world, a powerful storyline for…