Articles by Dr. Ankoor Dasguupta

Happiness may be perceived in a variety of ways by people. For me, everything starts with balance and ends with control. The disparity between what…

Imagine you are watching television with your spouse, but the volume is too low to hear. You ask your spouse to turn it up.  The…

There is a great underlying power in a ‘promise’. Marketing and Advertising in its essence boils down to a promise that we make and how…

There are few topics that people globally have been talking and writing for years without saturation. Plethora of books, research papers, debates, articles. There is…

From – Life is to run and fight it out, To – Life is to be experienced and not fought against, I have played a…

Today, the consumer is in control, and increasingly the challenge for advertisers is to create experiences that people will want to have because they may…

There is a lot that is going on globally around how marketing could be more purpose driven, to the extent that it may seem more…

What I have observed that foods – be they of any kind, there is something that completes the palate – the ketchup, the jus, the…