Atul Ahluwalia, Author at Reputation Today

Views June 15, 2023

Crafting Memorable Communication Campaigns: The Seven Golden Principles

In today’s fast-paced and highly competitive business environment, the success of a communications campaign depends on its ability to capture and retain the audience attention…

Views March 5, 2020

The Winning Hand: How business outcomes can be communication’s truest advocate

In a sort of post-Darwinian epoch, businesses today survive not because they are just the fittest of the lot but often because they are also…

Views March 13, 2019

Skill sets communicators need in the new world order of business outcome focused communication

The fact that a robust reputation is a core pre-requisite to business success is an absolute given in today’s stressed margins, future-uncertain environment. Thriving in…

Views February 13, 2019

The Wizards of Silver

The one chip most veterans of the communications business have been flaunting is their access to the top brass of their organisations. While traditionally, and…

Views February 27, 2018

India’s most Interesting Innovators

We live amidst wonder and walk and breathe as much among the craftwork of giants as of the efforts of the not so large but…

Views February 6, 2018

All Innovation is Creative, but all that is Creative is not necessarily Innovative

This quote, by one of the most disruptive management visionary of our times illuminates the core premise of our discussion. While innovation arises from creativity,…

Articles by Atul Ahluwalia