Articles by Atul Malikram

In the ever-evolving world of business, the pursuit of excellence in reputation management remains a constant challenge. As we delve into this week’s column, I…

Embrace innovative strategies that transcend traditional PR approaches to captivate audiences, engage stakeholders, and build meaningful relationships in today’s fast-paced and ever-evolving digital landscape. In…

PR may seem like a magic wand that can automatically make your brand go viral, but that’s far from reality. In fact, PR requires consistent…

In today’s hyper-connected world, where information spreads rapidly and public perception can make or break a business, reputation management has become an integral part of…

To say technology has changed our lives would be an understatement. Technology has vastly affected the traditional consumer landscape, all the while changing the way…

In today’s globalised world, businesses are expanding at an unprecedented pace. With this growth comes the challenge of reaching out to a diverse audience, with…

Crisis management can be daunting, but taking a moment to pause and reflect can help you protect your brand reputation. In some situations, using silence…

Storytelling has always been a key strategy in brand communication, affecting corporate culture, brand philosophy, and lifestyle attitudes. In this era of new age technologies,…

Public relations have long been a crucial aspect of business, but in recent years, it has also become an integral part of politics. This is…

To ensure ethical and professional standards, it is important to have strict codes of ethics. In public relations, it’s important for professionals to follow industry…