Articles by Leena Guha Roy

Imagine you just found an insightful article that could help your team tackle a common issue. Instead of sharing it openly, you forward it directly…

In a surprising turn of events, Google has decided to delay its plan to block third-party cookies. This change holds considerable weight for digital marketers,…

B2B marketers rely heavily on AI for demand generation, go-to-market strategy, account-based campaigns, and product development. But AI alone isn’t enough for making strategic decisions….

I’ve been pondering this question for years: Why should B2B marketing be any different from consumer marketing? After all, just like everyday consumers, business buyers…