Articles by Lovina Gujral

PR professionals today require a broader range of skills – way more than press release writing, client management and media skills. While these will remain…

The primary objective of PR is to help brands articulate their messaging. In exchange for a fee. Sounds fairly straightforward. Like any other line of…

A lot has changed in PR since I first started working in this field around the year 2000 (yes, I am that old!). Communication has…