Articles by Mahul Brahma

Views April 16, 2020

Strategic Communication – A key growth driver for organisations

Every society, every civilisation, every race, devised their own way to communicate to its people about its achievements, about their divine right to lead, as…

Views September 12, 2018

Strategically Communicating CSR in the Digital Age

The five key notes for communication are objective, target, content, media and balance. So let us understand what makes these key pointers effective with respect…

Views May 18, 2018

What makes a brand powerful?

You do not alter a Vera Wang, you alter yourself to fit into a Vera Wang.” This is the power of a brand. This is…

Views February 21, 2018

Brand building Mantra: Keep your Promises

Brands are a legacy, they outlive people and products. Gone are the days when brand building was solely based on the conjuring power of the…

Views October 18, 2017

Decoding Luxe of the billion-dollar Diwali season

“Let there be light,” and there was light. Diwali, a festival of lights, a festival of Lakshmi and also a festival of luxe. This is…

Views August 16, 2017

Of Decoding Luxe and busting luxury myths

A few years back when I was editing a luxury supplement I realised that in the luxury brands face a two-pronged problem – one, there…

Views May 10, 2017

Building Luxury Brands

Think of a Rolex. It immediately exudes a sense of awe in the mind. Rolex is beyond a timekeeper. It is a brand that stands…

Views February 24, 2017

How to communicate Crisis?

I should have flown with someone else, or gone by car, ’cause United breaks guitars Musician Dave Carroll said his guitar was broken while in…

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