Column centimetres to connecting content. Making a genuine connection through content that connects has always been at the heart of good public relations. We lost…
In PR we often talk about the power of “messaging” and one of the acronyms I love to preach during media training is SPEAR. Short, Personal, Emotional, Accurate, and Repeatable…
I recently had the pleasure of spending time at the IIM Nagpur campus, introducing 240 students to reputation management, public relations, and personal branding. They…
Driving to the Sultanpur Bird Sanctuary on a foggy winter morning with my hazard lights on was such a different experience compared to driving back, in…