Articles by Pranshu Sikka

Strong media relations have always been one of the more cost-effective ways of marketing. Even though the benefits of building good media relations show up…

Public Relations, like any other domain of work, has been shaped by a constantly evolving world. What makes it unique, however, is that it is…

In the world of communications and marketing, data is now too important to ignore. And while many domains of integrated marketing have made data analysis…