Views April 19, 2023 How PR is fundamental to Startups and their success Indian startups have been making their presence felt globally for decades now. With a burgeoning under-30 population and major startup hubs like Bangalore and Hyderabad,…
Views September 21, 2017 Lessons in PR from the Infosys saga The Infosys saga has been unfolding in the media in recent months like a typical saas bahu serial (with due respect to saas bahus). The…
Views July 18, 2017 Mastering the Art of Managing Media Interviews Media Interviews are often the bane of any spokesperson in most companies, since they have to be on constant guard during these interactions to avoid…
Views June 21, 2017 The rise of Online Reputation Management Gone are the days when just word of mouth and print media coverage were the custodians of reputation management. Rewind back to 60 or 70…