First things first, it is not easy to understand the Indian PR & Communications industry and the operative media environment vis-à-vis the global matrix in…
So what’s your Story?! While everything else gets weary and clichéd, a story doesn’t! There is something so captivating and endearing about a story, that…
Public Relations and Advertising are so similar. Public Relations and advertising are so different. Seems contradictory? You, bet! Yet both are true and both are…
The recent Balasore Train tragedy, among other things, brought to the fore the importance and significance of Corporate Social Responsibility (CSR). Often, people are cynical…
Question: What is the role of Strategy in Communications? Answer: Everything. And then some… Strategic communication is more than just a buzzword. In essence, it…