ReputationToday, Author at Reputation Today

Features March 4, 2016

Back To Basics: Online Reputation Management

Reputation management is the practice of attempting to shape public perception of a person or organisation by influencing online information about that entity. In today’s…

Features March 4, 2016

Are You Fit For a PR Job? The Seven-Point Checklist

Having a seat in the list of most stressful jobs, PR is not anybody and everybody’s cup of tea. Either you are meant for it…

Features March 4, 2016

PR is Sixth Most Stressful Job of 2016: What is so stressing about it?

If you fear of premature wrinkles and gray hair, PR is not the right job for you. Professionals from most of the industries and fields…

Features March 3, 2016

Twitter: The New Best Friend of PR Professionals

We’ve heard a lot about social media the in-thing, digital PR is taking over and traditional PR is past. It may be so, may not…

Features February 26, 2016

Blogger Relations: Not the Same as Media Relations

In this age of digital media bloggers have gained much importance as influencers and their verdict as a third party endorsement is much respected by…

Features February 25, 2016

The Art and Science of Crisis Communication

Before delving deep into the subject and listing the tenets of crisis communication, one needs to understand what actually is a crisis and distinguish between…

Features February 25, 2016

Image Building Exercise and Role of PR

John Martson writes in his book ‘The Nature of Public Relations’ (1963) “planned, persuasive communication designed to influence significant public”. He emphasised that public relations…