Articles by Sarita Bahl

The on-going crisis at SEBI is right on our face. As a communications expert, we cannot but look at how this is being managed. Toxic…

Our life journey is never a straight line. We come across situations that call upon us to navigate complex emotions, make hard decisions, and at…

The truth is – you cannot escape office politics. It is part of every organisation. It is no different in the field of communications. The…

Corporate communicators need to move away from conventional methods and must cut the Gordian knot to solve complex situations. The Story of the Gordian Knot…

The whole nation was in a shock when wrestler Vinesh Phogat was disqualified for a mere 100 gms increase in weight. There was a sense…

Antagonists, whether they are people, situations, or internal struggles, play a crucial role in our personal and professional development. In my last post, I had…

Imagine a story where the main character while driving from point A to point B faces no obstacles. Would you even call it a story?…

I have a twin. We are not at all alike. Yet, we do have similarities. There are times we exclaim in the same way when…

Unless your CSR projects do not have a well-defined exit strategy, your organisation is going to be saddled with projects that do not serve their…

If you are not a creative thinker, you can kiss your job goodbye. About 75% of the organisations surveyed by the World Economic Forum for…