Articles by Supreeth Sudhakaran

When Simon Sinek delivered the TEDx talk on how great leaders inspire action, it became one of the most watched/heard TEDx talks about product marketing….

Last week, I was on a call with one of my friends from Thrissur, and he mentioned the latest episode by Kunjan. (Those who are…

Around half-a-decade back, I was at a conference, when I stumbled upon a brilliant talk by Sangeet Paul Choudary, author of the book Platform Revolution….

Over the years, communication strategy has become more scientific in its approach. The use of technology, tools, data and insights has become a key part…

Yesterday, I was sitting with around 30 communication professionals, discussing various industry trends and how it will shape the communication goals for the coming year….

Last week, I was in back to back meetings with my phone put on the silent mode. Once I concluded, I checked my phone to…

‘You don’t even know me. It’s not working anymore’: thought every journalist before discarding that pitch which started on a promising note but ended being…

Kunjan was a very hard-working carpenter who lived near my ancestral home in Kerala. Once, after completing some menial repairs, he sat down to have…

Few months back, I was invited by an institution to speak with their class of communication on what to do in the early years of…

The last few months have been interesting for students of reputation management. Far away from the country, a start-up’s communication team (and later the board)…