Quote Unquote January 27, 2022 What is campaign myopia, and how to avoid it? Many of us would have been part of a discussion where the team wondered, “In hindsight, this shouldn’t have been done. Why did we agree…
Quote Unquote January 19, 2022 Equation of Engagement: E=MC2 Although there are no official figures, according to a study the average American consumer encounters between 6,000 and 10,000 brands every single day. There are…
Quote Unquote January 12, 2022 No pride in vanity metrics I read a short story once, avatars of which I have seen appear across several motivational talks. You know where I am leading you if…