Tilak Chowdhury, Author at Reputation Today

Views September 19, 2018

Revisiting the art of storytelling

Branding is all about storytelling. It’s about creating an imagery that the consumers aspire to associate themselves with. The Liril girl is the classic example…

Views May 23, 2018

How cycles present a huge branding opportunity

Suddenly, cycles are the talk of the town. If you are sitting in the office cafeteria or checking the posts of your friends on Facebook,…

Views April 20, 2018

The four stages of Leadership Communication

It seems strange that some leaders are revered and some hated. Some can motivate millions with their address while some continue to work in the…

Views July 12, 2017

Communication in times of social media

The evolution of media is both interesting and frightening. Interesting, because in my mind, media is the reflection of the society and its changes show…

Articles by Tilak Chowdhury