Articles by Tina Garg

James Cameron’s 3D sci-fi extravaganza, Avatar, was all anyone could talk about back in 2009. After all, the prolific director had successfully created an alternate…

I stumbled upon a Harvard University commencement address some time ago, where Facebook CEO Mark Zuckerberg spoke about how having a purpose that is greater…

The late 90s and the early 2000s saw an explosion of tech startups and disruptive services. The foundation of the modern internet was laid —…

The future is uncertain and its wrath is sometimes unpredictable — and these trying times stand as solid proof. While we all grapple with what…

I’m going to start by saying something I’ve already mentioned multiple times — because it’s just that important. Customers don’t want to be ‘sold to’….

Let me cut right to the chase — marketing is no longer about a product. It’s about the experience. And in a digitally-driven world, this…

At some point in our lives, we’ve all purchased a product or signed up for a service based on a friend’s recommendation, a celebrity endorsement,…

The internet is a crowded place — and that is never going to change. The responsibility to stand out among a sea of messages then…

Remember the good old days, when we’d painstakingly print bundles of business cards or mail a heavy portfolio to potential clients? Well, in today’s world,…

First impressions count — and when it comes to your brand, the way you communicate visually can make or break that impression for your consumer….