Vijay Shekhar, Author at Reputation Today

Articles by Vijay Shekhar

Views March 29, 2018

There is no such thing as Media Relations

‘Excellent media relations’ is an oft boasted about phrase among PR professionals. Many put it in their resumes as one of their key strengths or…

Views September 27, 2017

New business is everyone’s business

Business development is and should be a key function for any corporate entity. It’s important to continuously generate clients and customers for the products and/or…

Views August 22, 2017

Paid editorial spaces for corporates … Sure, why not?

There has been a lot of debate on whether paid/surrogate spaces for Corporates in various editorial sections of the media is good or bad. Given…