Baby Milestones – Infant to toddler in the corporate world

Babies are completely dependent on others from the time they are infants to the time they become toddlers. This transition creates the foundation for future growth and development. Infants can develop a sense of trust when they receive warmth and attention from adults. During the toddler years, when children gain independence by exploring their surroundings, this trust is a crucial initial step in their growth. A trusted secure base helps the toddler to explore and support in being confident in their efforts to learn about the world – for me it’s the world of Public Relations. 

I began my corporate journey a mere two years ago as an infant in one of the most reputed PR consulting firms, Adfactors PR. My professional journey here started with a warm welcome in the PR and communications business. Since then, it’s been full of exploration, filled with new learnings and development initiatives, initiated by the organisation along with our day-to-day work routine of being the reputation managers for our clients. 

As a young executive of an organisation who joined remotely and was lost amid the rat race, I have received a lot of guidance and support from my colleagues and teammates. The organisation not only gives us a chance to work with large conglomerates and well-known brands from across sectors but is extremely employee centric. For every level and designation, internally we receive ample amount of training programmes to explore endless possibilities in the communications business.

Much like how toddlers develop a new sense of self-awareness of their growing independence, my team leads have given me the opportunity to ponder and discuss my creative ideas, along with the space to execute them. I have taken my baby steps by starting with morning updates and dossier making to planning and creative ideation. Being a multi-specialist and full-service firm, allows us to execute strategies internally while also sharing integrated plans with our clients.

The developmental opportunities offered between infancy and toddlerhood are beneficial in many ways, including thinking and learning, expressing oneself, being aware of oneself and others, and communicating. We in the world of public relations cater to an audience that is constantly attentive, more receptive, and prefers a discussion to a monologue. It is important to take one step at a time, one day at a time, so that our creativity flows as per the conversation required at the given time.

I am glad to be part of this organisation as it completes 25 remarkable years launching brands, campaigns, events, IPOs, to steering companies away from crisis, building media relations and building programmes driven by strategic communications. I’m eager to continue growing and learning in a firm whose culture is based on simple tenets of integrity, transparency, fairness and simplicity. Looking forward to what the future has in store.

The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher. This article is part of a SILVER JUBILEE series by Adfactors PR commemorating their 25th year in the business of Public Relations.

Neha Goyal
Neha Goyal is a Senior Account Executive at Adfactors PR. She is a young, energetic and curious communications professional with an ability to deliver impactful results across high value clients through brand and corporate communication campaigns.

She is an alumnus from the School of Communication & Reputation (SCoRe), Mumbai and loves meeting new people, interacting with them and learning from their experiences.

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