Brain Storm

MoJo is the new buzzword in the world of media communications. Journalism has evolved and today comes in its latest avatar of mobile journalism or…

Organisations become complex as they grow. Increasingly diverse audiences come into play as the companies become larger, including internal stakeholders and external stakeholders. In such…

Building a brand is no easy task in today’s times of hyper-availability of competitive products and services along with their hyperactive marketing and communications campaigns….

We are referred to as spin masters… a phrase not very uncommon to hear among the public relations fraternity and more specifically within the bunch…

Content is the king, but did someone tell us communication is the key? And when it comes to a brand’s voice within the cacophony of…

A brand is the most essential element for the entire business… isn’t it? It’s all about what your customers think about your brand, what they…

Brand communication has always been about establishing that loyal connection with its audience. It’s about connecting with the customers, business associates, shareholders, employees and other…

Skills and performance at work are strongly linked to each other and in these days from the governments to the corporates look into this in…

How many times we’d have heard from our journalist friends from media the number of press releases they receive every day? I recall a few…

In the plethora of things visible around us as public relations professionals and more from the perspective of a public relations consultancy, very often a…